Parker Flavors Refreshes Brand to Showcase Exceptional Offerings to a Wider Audience in the Bakery, Beverage, Candy, Dairy and Wellness Markets

April 23, 2024

BALTIMORE, MD, April 23, 2024 – With a 125-year legacy, Parker Flavors has been creating bakery, beverage, candy, dairy and wellness flavors. Originally, vanilla extract was its focus. Today, the company produces a wide array of botanical, fruit, nut and specialty offerings, positioning them as the go-to wholesale manufacturer for high-quality flavor solutions, rapid turnaround and innovative cost-saving options.

To commemorate this milestone, Parker Flavors is excited to launch a brand refresh featuring a new logo and a redesigned website. The new website, with enhanced user-friendly navigation, enables visitors to easily explore the company’s extensive range of flavors, cost-saving solutions and request documentation and samples. The refresh reflects four generations of commitment to innovation, quality standards and exceptional flavors that elevate products, delight customers and boost bottom lines.

“We are not only celebrating our rich heritage. We are also celebrating the loyalty of our customers, the dedication of our employees and our enduring commitment to excellence. We understand the importance of staying current and effectively engaging with our growing audience,” said Tim Parker, CEO and great-grandson of the founder.

As illustrated by the new vibrant color palette, Parker Flavors is excited for a bright future and remains passionate about the flavor industry. To ensure its one-of-a-kind, industry-leading service remains agile and resilient, the company has made significant investments since the pandemic in its equipment, people, space and technology to keep pace with growth. Those investments have begun paying dividends with excellent on-time delivery ratings, a perfect SQF (Safe Quality Food) score and record profit-sharing. The company continues to look forward to meeting the challenges ahead while exceeding expectations.

“With a company culture dedicated to customer success, we are driven to keep our customers at the top of their markets by giving them the advantages they need to stand out in crowded marketplaces,” added Parker.

Since 1897, Parker Flavors has been perfecting the art and science of flavor solutions to meet the ever-changing moods and needs of their markets. Whether from an impressive array of proven, stock flavors or custom development, the company offers a wellspring of opportunity and value, from artificial to natural, non-GMO to organic flavors. As a four-generation, family-owned and run company, ensuring superior quality, rapid turnaround and robust value just comes naturally.

About Parker Flavors 

For more than 125 years, Parker Flavors has been setting the standard for high-quality flavorings for the bakery, beverage, candy, dairy and wellness markets. Our expert flavor specialists are at-the-ready with innovative cost-saving solutions delivered in unrivaled turnaround times. From tight deadlines to new flavor profiles and functional formulations, Parker Flavors produces exceptional flavor solutions that elevate products and boost bottom lines. With a company culture dedicated to customer success, Parker Flavors is driven to keep our customers at the top of their markets. For more information, visit www.parkerflavors.com.